Consumers of premium lager, Trophy were treated to a unique experience when the beer makers unveiled Nigeria’s tallest bottle over the weekend.
The epoch-making event held at the Ikeja City Mall in Lagos had in attendance Trophy brand ambassadors: Falz and Femi Adebayo, celebrities, government officials, consumers, and other stakeholders.
Speaking at the occasion, Marketing Director, International Breweries Plc, Tolulope Adedeji revealed that the decision to erect Nigeria’s tallest beer bottle which stands at 46 feet was borne out of the desire to commemorate Trophy’s feat as the number one beer brand in Nigeria.
“We are the leading beer brand in Nigeria today, especially in the South West where we have received a lot of love from our consumers, and that’s why we resolved to honour them with this one-of-a-kind experience,” she said.
Poets, dancers, drummers and praise singers were on-hand to thrill consumers who purchased at least six cans of beer—an experience the Marketing Manager, Trophy, Bamise Oyegbami described as Waa Gbayi.
“The Numero Uno project we are experiencing today is the unveiling of the Trophy fibreglass structure which appears to be the tallest ever considering the absence of a record of its type according to the Guinness World Records
It is a follow up to the waa gbayi experience where we took the honour to the homes of our consumers by giving them a personalised experience of what it is to be an “Honourable” through activities such as praise-singing and socialising with free drinks,” Oyegbami said.
A loyal Trophy consumer, Femi Oyeleke who witnessed the event applauded Trophy lagers ingenuity with the creation and unveiling of Nigeria’s tallest beer bottle. The 38-year-old described Trophy’s commitment to doing something out of the ordinary as “refreshingly different”
Next up on the Numero Uno train is the ancient city of Ibadan where the 14 metres (45.9FT) and 3.8 metres (12.5 FT) in diameter bottle will also be unveiled.